Dr. Zhang Guozheng

Marketing, Agricultural Marketing, Marketing Research
Dr. Zhang Guozheng

Zhang Guozheng is an associate Professor at the Department of Marketing, Hunan Agricultural University, where he teaches courses on Marketing, Entrepreneurship, Financial Management and Game Theory. He has published over 20 articles in professional management and marketing journals (in Chinese and English). He is the author of Customer Value Management (in Chinese)(First edition, Social Science Literature Publishing House.)


Hunan Agricultural University – Department of Marketing

Nongda Road 1, Changsha
410128 Hunan Province, China

zhangguozheng@sina.com; zhangguozheng@hunau.edu.cn